Brand Management Content Marketing Marketing Strategy Whitepaper 
Rock Content
APRIL 24, 2023
Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?
Hubspot Marketing
JANUARY 7, 2024
Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.
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Marketing Insider Group
JULY 13, 2010
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.
Marketing Insider Group
JUNE 3, 2010
If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.
Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media.
Marketing Insider Group
JUNE 29, 2010
In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
DECEMBER 1, 2010
And we often lack the guidance we can achieve from a proper strategy and planning process. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives!
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