Remove Brand Management Remove Customer Acquisition Remove Customer loyalty
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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

The word ‘brand’ comes from an old term meaning a ‘burning piece’ of wood or torch, which later evolved to refer to the mark made by branding with a hot iron for identification. A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market.

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What is customer experience and why does it matter?

Martech

CSAT surveys measure customers’ satisfaction with the product or service they receive from you. NPS is a customer loyalty score derived from asking customers, “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Popular customer experience platforms.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.