Adobe Experience Cloud Blog

JANUARY 28, 2014

MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. In short, marketing automation enables you to succeed with every other technology on this list.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Duct Tape Marketing

MAY 23, 2014

Is your outbound marketing piece adjusted to their usage reality? You might be surprised to find out that even WWII and Vietnam veterans are purchasing their AARP products and services online. Brand your outbound marketing uniquely and creatively. Synchronize your in-house operations and your direct marketing activities.

Outbound Marketing 69

Outbound Marketing Logistics Inbound Marketing Marketing 69

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

NOVEMBER 18, 2010

One thing that’s not going to go away even in 2011 is the email marketing efforts. Maybe this will change with future iterations of the product but I remain to be convinced. I am utterly convinced the rise of all things mobile will take us all by surpise at its swiftness, espcially in the consumer world.

Inbound Marketing 79

Inbound Marketing Customer loyalty Telemarketing Marketing 79

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. For 100 years, marketing and advertising was the same thing. The problem is that a lot of marketers didn’t get that memo.

CMO 134

CMO Transform Manufacturing Marketing 134