The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent).

CMO 130

CMO Finance Marketing Marketers 130

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 121

Management Brand Management CRM Promotion 121

Martech

JANUARY 22, 2024

Visit the personas page to get select one from the list: CMO Marketing manager Marketing operations manager Lead Generation Director/Manager Email marketing expert Business analyst / analytics expert Brand manager Product manager AI expert Senior exec (CEO/CFO/COO etc) Personal coach Image generation AI generated image: The word “CREATE” (..)

Transform 110

Transform CMO User-Generated Management 110

Martech

JANUARY 5, 2024

AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors. AI will increasingly play a critical role in how we manage, modify and optimize digital assets. product hierarchy, ingredients, etc.)

Management 119

Management Transform User-Generated Brand Management 119

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Buffer Marketing

APRIL 4, 2023

We build products specifically for creators, and many of us working here at Buffer are creators. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. We’re big fans of creators here at Buffer.

Brand Management 95

Brand Management Management Price Branding 95

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking.

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Digital Marketer

DECEMBER 21, 2023

Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to. This ties into increasing brand reputation as well.

Management 96

Management Branding Social Media Marketing Place 96

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Management 101

Management Key Performance Indicator Marketing Marketers 101

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 132

Management Content Marketing SEO Marketing 132

Hubspot Marketing

JUNE 28, 2023

Sales is a complex process that includes many skills, so be sure to name specific ones , such as product and policy knowledge, the ability to prospect, pitch, and qualify leads, and your research skills. Best for: Sales professionals, business development managers, and entrepreneurs.

CRM 90

CRM Digital Marketing Management User-Generated 90

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 125

Branding Customer Key Performance Indicator Fashion 125

Rock Content

JUNE 5, 2023

You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? Products like Ion and WriterAccess , and initiatives like the Jam Sessions webinar series and our interactive newsletter The Beat all form part of our parent brand umbrella. Why have brand architecture?

Branding 52

Branding Manufacturing Brand Management Management 52

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. Lay the foundation: Brand positioning. How does our product make their jobs easier?

Branding 122

Branding Transform Education Product 122

Hubspot Marketing

JULY 6, 2021

In this post, let's review what brand salience is, how you can increase your brand visibility, and how to measure it. If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. These brands have high brand salience.

Branding 142

Branding Communications Promotion Brand Management 142

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Remember that only Ecommerce products can be added to a shop.

Management 100

Management Shipping Health eCommerce 100

SmartBrief - Marketing

OCTOBER 3, 2023

Brands cannot afford to solely prioritize potential revenue over cultural fit, as the customer experience will inevitably take a hit as a result. Before jumping into a business partnership, brand managers must take a hard look at what their brand stands for and what its reputation is in the marketplace.

Branding 52

Branding Millennials Finance Fashion 52

Rock Content

JANUARY 26, 2021

Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management? What is branding? Branding is a way to manage the brand strategies of a specific company.

Management 72

Management Branding Transform Communications 72

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Then, they connect to it emotionally. They take storytelling to a new level.

Food 115

Food Advertising Advertisers Retail 115

Many Chat

APRIL 21, 2022

For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management. A social media presence is just the first step to reaching your target audience and building a community around your product and brand.

Transform 105

Transform Social Media Marketing Marketing Marketers 105

Vertical Response

FEBRUARY 27, 2023

Quill: E-commerce businesses, marketing agencies, and content marketers who need to produce a large volume of written content, such as product descriptions, blog posts, and marketing copy, will find Quill to be a useful tool. Quill makes written content like product descriptions and marketing text quickly and efficiently.

Marketing 58

Marketing Marketers Brand Management Management 58

Sprout Social

MAY 19, 2021

This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. 43% of consumers have increased their use of social to discover new products and brands. They leave product or service reviews. The median social engagement rate is less than 1%.

Branding 133

Branding Customer Customer Acquisition Shoppers 133

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation.

Place 72

Place Whitepaper Finance Price 72

Many Chat

APRIL 21, 2022

For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management. A social media presence is just the first step to reaching your target audience and building a community around your product and brand.

Transform 98

Transform Social Media Marketing Marketing Marketers 98

Rock Content

NOVEMBER 6, 2023

That is a time that most marketing professionals and brand managers can use in other ways. WriterAccess can help you scale your content production. The difficulty often starts with finding topics to write about that appeal to your target audience. Ideas generation doesn’t exist in a vacuum.

SEO 69

SEO Brand Management Branding Content Marketing 69

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Complex, isn’t it?

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. Branding is an iterative process and requires getting in touch with the heart of your customers and your business. Branding makes your business memorable. Brand identity.

Branding 145

Branding Shoppers Entertainment Advertising 145

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Price 90

Price Copywriting Analytics Communications 90

SocialPilot

MARCH 11, 2024

Brands or agencies that operate these influencers can train them in multiple languages and use them to create content targeting multiple geographies. These influencers are used not just to promote products or brands; health organizations like WHO are using them to spread awareness, especially during a global pandemic.

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Buffer Marketing

MAY 29, 2023

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy.

Brand Management 106

Brand Management Branding Management Product 106

Use Insider

MARCH 3, 2023

This is the newest and most advanced capability, which lets customers discover products, add them to their cart, ask questions, and check out — all without leaving WhatsApp. New products arrive for the upcoming season. Prices for individual items or product categories get reduced (as shown in the screenshot below).

CRM 52

CRM Marketing Marketers Price 52

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. However you choose to capture your raw content, make sure your method will be conducive to the finished product you want to create.

User-Generated 96

User-Generated Branding Management Promotion 96

Orbit Media Studios

JANUARY 26, 2022

For example, if you are a consumer brand manager then check out newer ways to advertise your product in retail stores. This is one example of a newer strategy that brand managers are using to connect with their customers. Marketing is never just about selling a product or service. Keep them coming back.

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Adobe Experience Cloud Blog

JANUARY 28, 2014

Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity. Goal : Understand how customers use your products. MARKETING AUTOMATION. Tech Solution: Marketing automation.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Rock Content

FEBRUARY 5, 2021

After all, there’s nothing better than learning what the terms most related to your brand are , right? This is because those who use them already recognize the brand, make an association with their product or service and will only be looking for some additional information, or even a quicker way to make a purchase online.

Content Marketing 108

Content Marketing Branding User-Generated Marketing 108

Search Engine Land

JULY 14, 2023

Track and nurture these sites since they are visible on the brand SERP. A quick note: Your client will also need product reviews, and the relevant platform will be where they collect service reviews. Complete a separate analysis of the product brand SERP. But don’t make assumptions.

Branding 96

Branding User-Generated SEO Entertainment 96