Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 77

Telemarketing Marketing Mix Customer loyalty User-Generated 77

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. and “ what can we achieve ?”

Whitepaper 77

Whitepaper Telemarketing Customer loyalty Inbound Marketing 77

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Almost 50% of the users in this study withheld accurate contact details. Share your thoughts, post a comment.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty B2C 70

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 83

B2C Telemarketing Customer loyalty Marketing Mix 83

Marketing Insider Group

NOVEMBER 18, 2010

The brand is back, baby! We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around.

Inbound Marketing 79

Inbound Marketing Customer loyalty Telemarketing Marketing 79

Marketing Insider Group

SEPTEMBER 30, 2010

Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. Websites are store fronts. Are you open for business?

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 56

Energy Telemarketing Customer loyalty Shipping 56

Marketing Insider Group

JUNE 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well).

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76