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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

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Top 5 Email Marketing Ideas to Consider

Vertical Response

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

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Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy

Hubspot Marketing

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

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Hyper-Personalization: The Experience Revolution In Email Marketing Campaigns

Rock Content

It’s challenging to get people to open email marketing content , and even harder for them to click on a link. This tactic allows a user to feel that a particular communication was made especially for them, since the email brings what they need or want at that moment. Spoiler: even Artificial Intelligence can help.

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Free email marketing tools that will make your day every day in 2021

Litmus

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

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How to Use AI to Boost Your Email Marketing Campaigns

Rock Content

Email marketing is inexpensive and offers a high return on investment. population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. Artificial intelligence enables companies to segment users and personalize email marketing campaigns.