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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 113
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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

Share: Read more from Demand Generation B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Sales Alignment , Strategy , Telemarketing 7 Comments Post a comment Family Health Insurance Benefits Jul 20 2010 How many attempts do you recommend making during that first 48 hour time interval?