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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content. According to a 2022 survey of U.S.

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Marketing Certifications That Get You Hired

Exposure Ninja

For example, if you complete a content marketing certification, you should back up this by starting a blog or creating written work. Other Useful Certifications Being a good marketer isn’t just about understanding marketing. You may want to focus on project management or leadership and get certified in those areas.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.