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What Are Content Managers, and How Do You Become One?

Hubspot Marketing

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

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The rise of the position-less marketer by Optimove

Martech

However, being a position-less marketer requires a diverse skill set. Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management?

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The rise of the position-less marketer by Optimove

Search Engine Land

However, being a position-less marketer requires a diverse skill set. Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management?

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Role of artificial intelligence in marketing

Sprout Social

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns.

Marketing 128
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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot Marketing

The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs. In 2020, REI partnered with several groups in Washington state that aim to preserve wildlife and nature, making it the favorite campaign of service blog manager, Clint Fontanella.

Marketing 141