Marketing Insider Group
SEPTEMBER 9, 2010
No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency. They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities.
Marketing Insider Group
JUNE 29, 2010
Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Not understanding the target audience: title selection and list quality are extremely important to reaching the right target for your solution.
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Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.
Marketing Insider Group
DECEMBER 1, 2010
But unfortunately too much of our marketing is done based on gut feel. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives!
Marketing Insider Group
SEPTEMBER 30, 2010
Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Websites are store fronts. Are you open for business? Gather Sales’ Contacts and Feedback : by offering to clean up their records.
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