article thumbnail

Key Steps for Building Strong Brand/Customer Relationships

Digital Marketer

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

article thumbnail

Product page SEO: A complete guide

Search Engine Land

Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. Pricing strategy : Adapting pricing to reflect local market conditions and purchasing power. Local SEO : Using region-specific keywords and phrases. Is it paypal?

Product 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021.

CMO 130
article thumbnail

The Emergence of Fractional CMOs: A Powerful Shift in Marketing

Duct Tape Marketing

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. Fractional CMOs offer a more comprehensive service, including strategic planning, brand management, data analysis, budget management, and team building or management.

CMO 77
article thumbnail

Unveiling the Best Content Creation Platforms: Analyzing Top Competitors

Rock Content

By now, every business owner and brand manager knows that content is king in digital marketing. Pricing models New users can try WriterAccess free for two weeks, after which they can choose from several subscription options ranging from “starter” at $39 per month to “enterprise” at $499 per month. There is a $49.50/month

Price 98
article thumbnail

How Passionfroot's Creator Akta Streamlines Content Scheduling with Buffer

Buffer Marketing

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With it’s powerful free plan and reasonably priced paid plans.

article thumbnail

Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. However, this platform presents high prices, a lack of oversight for creating content, and difficulty to find a writer. Zerys also makes it easy to customize your subscription plan.

Place 95