Adobe Experience Cloud Blog

FEBRUARY 13, 2012

But the impact doesn’t stop there—display continuously helps to educate and build trust with those not yet ready to engage with sales—which then sets up the rest of your marketing mix to do their jobs even better. post-impression conversions”; a user views an ad, doesn’t click on the ad, but returns to a website later and converts).

Marketing Mix 92

Marketing Mix Education Energy User-Generated 92

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Adobe Experience Cloud Blog

AUGUST 12, 2011

Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Base measurement around proving marketing ROI. The way we implement virtual events into our marketing mix is no different.

Marketing Mix 94

Marketing Mix Promotion Communications Place 94

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Yes Promotion was one.

Marketing 86

Marketing Marketers CMO Advertising 86

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

AUGUST 4, 2016

Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age. Even industry giants benefit from adding content curation to their marketing mix.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Unbounce

SEPTEMBER 19, 2023

And I’m not sure what our listening audience, what their mix of direct versus paid traffic is, but our organic and direct traffic at Unbounce is about 65%. And with that in mind, then the role of content marketing is fundamental to our marketing mix and to gaining new customers efficiently.

Copywriting 93

Copywriting SEO Price User-Generated 93