Brand Management Promotion Succession Management 
Martech
APRIL 4, 2025
On one side, the corporate brand manages overall marketing and customer outreach. A customer might receive multiple promotions from different sources in quick succession sometimes for the same offer. Since corporate and franchisee systems arent always linked, messages can overlap or conflict.
Martech
FEBRUARY 22, 2022
Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). Customer experience platforms are designed to help brands manage their interactions with customers to enhance customer satisfaction. The aim is to promote greater customer satisfaction, loyalty, and advocacy.
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