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Content Marketing for Small Businesses: 7 Projects for Brand Managers

CopyBlogger

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

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How to protect and leverage your single source of truth

Martech

The harder it is to keep track of, the less consistency across your brand management. The DAM is your single source of truth, your central location for all your final approved assets ready to help you promote your brand messaging to the world. Each upload is a redundant task.

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Your personal brand: Marketoon of the Week

Martech

And yet thinking of ourselves too much as brands can take away from what’s human and real. If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. Why we care.

Branding 142
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Rebranding for success: merging Com Hem and Tele2

Bannerflow

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. How did display advertising help promote the rebrand?

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year. This would surpass spending levels seen in June 2020 (23.2 percent) when companies had to find more creative ways to reach consumers during lockdowns.

CMO 130
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Balancing generalists and specialists: An essential strategy for marketing success

Martech

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Encourage your team to embrace their roles as generalists or specialists and promote a culture of collaboration, mutual learning and leveraging individual strengths.

CMO 98