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How the Google-Reddit partnership impacts brand management

Search Engine Land

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Business email address Subscribe Processing.

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This day in search marketing history: January 13

Search Engine Land

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Meta rolls out new and updated tools to improve brand safety controls

Search Engine Land

Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager. Meta is adding three new features to help brands manage and protect their copyrighted content at scale.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

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MarTechBot update: Personas, image generation and new prompts

Martech

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

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Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

Get the daily newsletter search marketers rely on. The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. I believe digital authority management is the answer. SUBSCRIBE See terms.

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Product page SEO: A complete guide

Search Engine Land

Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms. If you are a smaller site, it’s best to write them yourself or take some time.

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