Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 The penetration of Internet users in India is only 5%.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

NOVEMBER 18, 2010

The brand is back, baby! We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Almost 50% of the users in this study withheld accurate contact details. Share your thoughts, post a comment.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Shortomatic’s Artist’s Program curates designs, which are produced in limited editions of 200, with creators receiving USD 5 for every pair sold. #33.

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Shortomatic’s Artist’s Program curates designs, which are produced in limited editions of 200, with creators receiving USD 5 for every pair sold. #33.

Energy 63

Energy Telemarketing Shipping B2C 63

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. After all marketing is as effective as the sales can be generated. Websites are store fronts.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Marketing Insider Group

JUNE 4, 2010

The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well). Your link mentions that users who are looking for help do not come to your website looking for a brand experience. Best, Michael Larry Kunz Jun 4 2010 This is great, Michael.

PR 81

PR Telemarketing Inbound Marketing Marketing Mix 81