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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Lead the Marketing Strategy with Intent.

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco.

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

How To Use Thought Leadership To Build Brands and Nurture Leads (blog post). Lead Scoring Best Practices (Buzz Marketing for Technology podcast). Top 5 Challenges for B2B Demand Generation Marketers (blog post). Five Lead Management Tools and Resources. Ten Tips for Best Practice Lead Management (eBook).