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4 Ways to Bridge the Gap Between Online and Offline Marketing

Adobe Experience Cloud Blog

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. Connect Email and Direct Mail. Deliver Timely, Relevant Offers with Geo-location and Mobile.

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand. Share your thoughts in the comments below.

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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey. Tweet this ?. Download the guide ?. Permission matters.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!