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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Rapid changes in the advertising industry also contribute to marketer overwhelm. Four universal digital marketing pain points.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. Crowdsourcing the most important metric in marketing .

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Rapid changes in the advertising industry also contribute to marketer overwhelm. Four universal digital marketing pain points.