Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 120

CMO Transform Energy Succession Planning 120

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 110

Management Product Key Performance Indicator CMO 110

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 74

CMO Price Transform Marketing Strategy 74

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change.

CMO 130

CMO Digital Marketing Transform Analytics 130

Set Up

JULY 18, 2023

The Set up CMO Spotlight series highlights high achieving marketing executives from different industries. Leaders are taking more of a human-centered approach to managing their teams. 5 Pieces of Advice from CMOs Take some risks, don't be afraid of change, and try new things. Be curious, ask questions, and listen.

CMO 52

CMO Communications Management New Markets 52

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% To sign up for the next CMO Survey, visit [link]. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO?

CMO 87

CMO Finance SEO Content Marketing 87

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand inspires you? Modak really admires L'Oreal’s brand because of their dedication to their values. L’Oreal’s messaging is authentic and their products are backed by science.

CMO 52

CMO Thought Leadership Energy Retail 52

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Karima McDaniel , the President and General Manager for 4U by Tia, to discuss the importance of advocating for yourself, being an adaptable and flexible leader, and more.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Set Up

MARCH 15, 2022

Hagan had three points: Always follow the patient in Healthcare, Fight the good fight, and Do the change management work that's necessary to focus on the consumer. They just do a great job - it's such an immersive experience when you think about the brand and that childhood wonder.” Never miss a CMO Spotlight! First Name.

CMO 95

CMO Thought Leadership Information Technology Management 95

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 65

Transform CMO Marketing Strategy Marketing 65

CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

Brand Management 137

Brand Management Branding Management CMO 137

Digital Marketer

APRIL 4, 2022

Manny Torres is a brand strategist who works with B2B advisors and business owners to increase profitability by generating more sales, improving customer retention and growing referrals. In this video he shares how a DigitalMarketer Certified Fractional CMO can help your business. What Does a Fractional CMO Do?

CMO 71

CMO Digital Marketing Marketing Strategy Place 71

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Over the course of her career, she learned to manage those aspects of her personality to make them assets. Never miss a CMO Spotlight! Q2 | What is your superpower? Q3 | What values are important to you?

CMO 64

CMO Thought Leadership Communications Price 64

Hubspot Marketing

FEBRUARY 20, 2023

In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. Even your CMO will be open to a coffee chat or one-on-one with you if you have a well-thought-out plan that ties back to business goals and outcomes.

CMO 90

CMO Communications SEO Marketing 90

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. There's a space for silence and we don't leave a lot of room for it today, but I think it's a big part of being a Manager.”. Subscribe for the latest CMO Spotlight posts! Q4 | Tell us about an impactful campaign.

CMO 59

CMO Transform Thought Leadership Performance Marketing 59

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 133

CMO Marketing Marketers Health 133

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 78

CMO Transform Shipping Social Media Marketing 78

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Differentiated and authentic brands. Action #3: Content management.

CMO 52

CMO Transform Health Customer Journey 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 97

CMO Transform B2C Marketing 97

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. How do we currently manage the incoming and outgoing digital assets in our marketing systems today? What digital asset management capabilities does our organization need?

Management 114

Management CMO Price Communications 114

Martech

JULY 28, 2021

Good morning, Marketers, it seems like a watershed moment for data management and CDPs especially. In his latest contribution to MarTech, Tony Byrne of the Real Story Group points out some illuminating parallels between the growth of web content management solutions in the early aughts and the more recent rise of CDPs. Why we care.

Management 112

Management CMO PR Advertising 112

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance Marketing Marketers 130

Set Up

MARCH 3, 2022

Set up COO, Amanda Thompson , virtually sat down with Natanel Bigger , the Founder and CEO for MONPURE, the world's first dedicated scalp and hair health brand, to discuss the origins of the company, their focus on being ethically and morally sourced, and more. “ Never miss a CMO Spotlight! ” WATCH + READ THE RECAP BELOW.

CMO 52

CMO Thought Leadership Fashion Energy 52

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. What does that preparation entail exactly?

Management 111

Management CMO Marketing Marketers 111

Set Up

MAY 5, 2022

As soon as she received her MBA from The Kellogg School at Northwestern, she joined Frito-Lay and worked in multiple marketing roles from perfecting the Lay’s Potato Chip to innovating new brands within the company. After five years, she moved on to work on Category Management and Field Marketing at the Frito-Lay field office in New Jersey.

CMO 52

CMO Food Thought Leadership Branding 52

Set Up

MARCH 21, 2022

After introducing social media to the company during her internship, Listanski started as the first Social Media Manager at Coldwell Banker. “I Her role evolved into managing the company’s national advertising. She continued, “I am constantly inspired by the way that he has been driving things for our brand for the past few years.

CMO 52

CMO PR Thought Leadership Communications 52

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

Management 126

Management Social Media Marketing Education Communications 126

Martech

JULY 29, 2022

One quick fix is to throw money at the problem, basically spending more on air cargo and shipping, explained Matt Garfield is a Managing Director in FTI Consulting’s retail and consumer products practice (FTI is a global business advisory firm). But brands have a lot of data to analyze that can aid forecasting. Processing.Please wait.

Management 97

Management Logistics Shipping Manufacturing 97

Welcome Software

FEBRUARY 2, 2023

Alex Atzberger: Now that you’ve stepped into the CMO role, what are you looking forward to? How many brands can be a leader in almost every category–think Experimentation and CMS–that we play in? Shafqat Islam: First off, we’re category creators in experimentation and content management, both CMS and CMP.

CMO 40

CMO Retail User-Generated Price 40

Martech

AUGUST 2, 2022

For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. You’re trading off more capital tied up in inventory,” said Carter Armstrong, CMO of e-commerce fulfilment firm ShipBob. Armstrong said. Armstrong continued.

Management 97

Management Retail Logistics Manufacturing 97

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Between the two, there’s an almost endless number of places for branded videos to go wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Brands create video content for different reasons. A writer has to craft the plot or copy.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 111

Transform CMO User-Generated Management 111

Sprout Social

JANUARY 24, 2022

And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Social media management and digital marketing is not a one-person job! The power of strong social media manager job descriptions . The future CMO/CCOs.

Management 100

Management Communications CMO Digital Marketing 100

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Save time with our powerful TikTok management tool. Advice from 3 brands getting TikTok for B2B right. Can TikTok for B2B marketing unlock the same potential?

Branding 135

Branding B2C Real Estate User-Generated 135