Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Digital communications bring customers closer to brands in many different ways. A solution like Toluna’s puts brands back in the driver’s seat and draws on the biggest advantage gained by instant communication — time.

Whitepaper 109

Whitepaper Transform CMO Market Segmentation 109

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. Engagement.

Whitepaper 106

Whitepaper Thought Leadership CMO Content Marketing 106

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. This will allow you to measure your most effective market segmentation.

Whitepaper 105

Whitepaper eBook Promotion Communications 105