Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Define your content goals.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand. 4-7 in Cleveland, Ohio.

Real Estate 60

Real Estate Content Marketing Whitepaper Transform 60

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Write case studies, eBooks, white papers, etc. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. New York, NY.

PR 111

PR Whitepaper CMO Marketing 111

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  Good branding for them and us.  What is B2B appointment setting ? . 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. In fact in the long run it costs a lot more.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Adobe Experience Cloud Blog

JULY 10, 2019

For instance, while you’d initially want to engage with a company’s CMO throughout a campaign, you might want to engage with the IT director at the same time or hold your messages to them until later in the buyer’s journey for that specific account. One thing to remember is you shouldn’t limit yourself.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Martech

JULY 26, 2021

Yes, there’s a common fund of knowledge and understanding, but surely you apply it in different ways when you’re developing and maintaining a brand, ideating on campaigns for the next six months, planning ad spend or promoting your brand on social media. Is marketing a single job? Editorial Director. I absolutely do see that.”.

CMO 106

CMO Whitepaper Shoppers Marketing Automation Platform 106

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. Whether you are writing a blog post, shooting a video, recording a podcast, or updating a social media feed, you need to keep your sales or branding goals at the forefront at all times. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Econsultancy

APRIL 28, 2022

Specsavers’ Gayla Wright said that the brand has noticed people wanting to work for a purpose, and linking in to their passions, which then gives rise to new opportunities. They’re not loyal to brands as much anymore; they’re loyal to that experience.”

eCommerce 83

eCommerce Energy Transform Marketing 83

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. I did have an opportunity to work brand side.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Adobe Experience Cloud Blog

MAY 27, 2016

B2B brands that blog generate 67% more leads per month than those that don’t. While SEO competition in consumer marketing is at its height, the hesitation that B2B marketers face when it comes to SEO is the very reason that the brands that do use it have a strategic advantage. Demand Gen Report). Social Media B2B).

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. This strategy can speed up business growth.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Campaign Monitor

FEBRUARY 25, 2022

This is a classic email format that helps build your brand and share its mythos with the world. Sometimes, newsletter ideas simply need to inspire and ignite a passion for your brand. . This kind of email newsletter idea will depend on the type of brand you run. Every brand and business uses social media these days.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91