The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent of marketers say that their face-to-face channels have gone completely digital.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

SEPTEMBER 2, 2020

That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Customer lifetime value.

CMO 128

CMO Finance Key Performance Indicator Transform 128

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Martech

AUGUST 10, 2021

Digital communications bring customers closer to brands in many different ways. A solution like Toluna’s puts brands back in the driver’s seat and draws on the biggest advantage gained by instant communication — time. Scott Vaughan , CMO and growth accelerator. Why we care.

Whitepaper 110

Whitepaper Transform CMO Market Segmentation 110

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Give the team branded apparel and offer discounts to participants. Here is his super-useful hack: Remember this podcast transcript and remember it as PART1. Participate in local bike races and events.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Rock Content

DECEMBER 11, 2020

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Artificial Intelligence in Marketing is one of the most prominent examples of that right now. But let’s talk about our specific scenario trying to get more people to know a brand.

Transform 83

Transform Marketing Marketers Communications 83

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. CMO, tear down that wall. In fact, when you do involve non-marketing teams in content production, you’ll not only save money, but you’ll likely rake in more as well. I paraphrase.

Whitepaper 104

Whitepaper Thought Leadership CMO Content Marketing 104