Hubspot Marketing

DECEMBER 13, 2023

Hotel owners who own multiple properties can use email marketing to sell different experiences once a guest has had one successful stay with them. Any hotel that lends itself to repeat customers should use email to stay top of mind. Need a refresher on email marketing?

Email Marketing 95

Email Marketing Marketing Marketers Customer Acquisition 95

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 102

Law Transform Marketing Mix Marketing Strategy 102

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 103

Content Marketing Law Marketing Marketers 103