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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.

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5 Ways to Use Ringless Voicemail

Neil Patel

You may have also heard these called ringless voicemail drops, voice broadcasting, or direct-to-voicemail messages. Ringless voicemails are a direct marketing strategy that can increase the volume of customers you reach while keeping the outreach cost low. How to Use Ringless Voicemails to Promote Your Brand.

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

Hotel owners who own multiple properties can use email marketing to sell different experiences once a guest has had one successful stay with them. Less than 10% of travelers report that they “always” know which brand they're going to purchase prior to researching. Need a refresher on email marketing?

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How to Respond to the Loss of Third-Party Cookies

Litmus

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns.

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Transcript of How Human Connection Elevates Marketing

Duct Tape Marketing

And as a result, marketers are racing to buy every little shortcut they can find and they’re getting trash attention, they’re getting trash clicks, they’re getting bots and trolls showing up on their doorstep. So, Procter & Gamble and the big marketers can no longer buy their way to a new brand.

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The Ultimate List of Email SPAM Trigger Words

Hubspot Marketing

Direct email. Direct marketing. Email marketing. Internet market. Internet marketing. Marketing solutions. In accordance with laws. Name brand. Brand new pager. Dear [email/friend/somebody]. Auto email removal. Bulk email. Click below. Click here. Click to remove. Email harvest.

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An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.