Hubspot Marketing

SEPTEMBER 22, 2023

What's more, 71% of those who used SMS marketing reported an increase in their 2023 SMS opt-in rates in 2023, highlighting its effectiveness in engaging and capturing the attention of audiences across many industries. Think people are bothered by SMS from brands? Think again.

User-Generated 110

User-Generated Key Performance Indicator Communications Marketing 110

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Before we get into the nitty-gritty details, it’s vital to understand what a marketing campaign is.

Whitepaper 98

Whitepaper Key Performance Indicator Direct Mail eBook 98

Customers.ai

DECEMBER 4, 2023

Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. Outbound tools like Customers.ai make conversion tracking simple.

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Customers.ai

DECEMBER 4, 2023

Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. Outbound tools like Customers.ai make conversion tracking simple.

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This section includes some of the most common types of marketing. Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More leads. Leaner budget.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145