Customers.ai

DECEMBER 4, 2023

Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. Outbound tools like Customers.ai make conversion tracking simple.

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Before we get into the nitty-gritty details, it’s vital to understand what a marketing campaign is.

Whitepaper 96

Whitepaper Key Performance Indicator Direct Mail eBook 96

Customers.ai

DECEMBER 4, 2023

Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. Outbound tools like Customers.ai make conversion tracking simple.

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Martech

SEPTEMBER 30, 2021

Most of the vendors in this space provide the following core capabilities: Ingest data from multiple marketing and communication channels (radio, TV, connected TV, phone, email, digital ads, website interactions, etc.) to capture information about customers’ and prospects’ interactions with a brand.

Analytics 126

Analytics Key Performance Indicator Marketing Marketers 126

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This section includes some of the most common types of marketing. Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

AUGUST 27, 2020

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project.

Digital Marketing 120

Digital Marketing Key Performance Indicator Marketing Marketers 120

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Welcome Software

MAY 3, 2022

A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives. Every marketer knows that good campaign management starts with a plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40