Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. Why Events? As buyer behavior changes, an influx of technology and best practices follow suit. Events for Everyone!

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

On24- CMO Confessions

FEBRUARY 18, 2021

I was running their advertising and brands. The early part of my career, I like to say was all on the advertising and brand side. I took a role to be their first full-time marketing person. Overnight, my job changed from advertising and a brand that I knew and loved to demand. This would have been 2006.

CMO 52

CMO Advertising Advertisers B2C 52

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. The Guardian reports new WARC figures that predict advertisers are set to spend £7.9 billion, as brands battle it out with their headline Christmas ads. million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More leads. Leaner budget.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144