Branding Customer Journey Pharmaceutical Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 17, 2015
Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.
Marketing Insider Group
APRIL 20, 2020
Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe.
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