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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. The answer is a big yes! This is just one example.

Law 91
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Let consumers tell you how they want to be contacted

Martech

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Brands can set-up a front-end where consumers can choose how often they want to be notified, through which channel, as well as what kind of information they are interested in hearing about. Cash said. “Do

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Recognizing our Agency Partner Founding Members

Sprout Social

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. See how Fifty & Five racks 3.7M Friendemic.

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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

We recently announced the inaugural winners of our Email First Awards during Litmus Live Week. In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award.

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts.

CRM 107
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

This practice is a pillar of the modern internet, and it’s behind the success of large brands. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. Combining all of these approaches, we arrive at four basic types of customization.