Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better.

Law 59

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Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. The first thing that your email system should trigger is a Double opt-in (In2) email.

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Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

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Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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Hubspot Marketing

MAY 1, 2023

In 2023, having the right data can make or break your brand. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data. Brands that can demonstrate their commitment to safeguarding consumer data will gain trust with their customers.

Law 116

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Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . As email marketers, we need to have a greater sense of purpose. I’m looking forward to MarTech on Sept.

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Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

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Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Creating accessible emails is simpler than it looks.

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Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. The Main Benefits of Email Marketing. Yes, seriously.

Email Marketing 100

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Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

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Martech

FEBRUARY 29, 2024

This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws. Here are some suggestions for building and keeping a high-quality email database over time. Audit your email hygiene. In your inbox.

Law 116

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Martech

JULY 28, 2023

This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR.

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Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent.

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Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

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Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Martech

DECEMBER 5, 2023

Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.* However, we noticed that there might be untapped potential in your email marketing strategy.

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Vertical Response

MARCH 8, 2024

Ready to elevate your email game? Key Takeaways Email deliverability is crucial for successful email marketing, going beyond ensuring emails just reach subscribers’ accounts to guaranteeing they land in the inbox for better engagement and ROI. Let’s dive in. It also significantly boosts your sender’s credibility.

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Scoop.it!

FEBRUARY 9, 2023

In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation. Now, this is not just about content like blogs, it’s also about all online and even offline content pertaining to your brand, social media, email, video content, and more.

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Digital Marketer

DECEMBER 21, 2023

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. Now, if you are wondering, is personalization even necessary?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Digital Marketer

NOVEMBER 26, 2022

Customers do not have to download any app, put up with the noise on social media, or scroll through several emails to interact with your brand. This is more reason to make SMS marketing part of your digital strategy. Works very well with email marketing. Perfect for two-way conversations.

Law 81

Law CRM User-Generated Communications 81

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Law 144

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Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 100

Law Marketing Marketers Advertising 100

Campaign Monitor

APRIL 21, 2022

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. What is an email footer? What should I put in my email footer?

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Hubspot Marketing

FEBRUARY 20, 2024

Usually, when you sign up for an email marketing service , you get a standardized email footer that contains this information by default. This ensures that you are not breaking GDPR, CCPA, POPIA, CAN-SPAM, and other laws that protect customer data and prevent spam. Here are the emails and what I liked about them.

Transform 113

Transform Law Energy Email Marketing 113

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? Preview text.

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Campaign Monitor

APRIL 27, 2022

Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. Make sure you understand the laws. Start building your subscriber list.

Law 99

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Martech

MARCH 25, 2022

You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Here are my top five things email marketers need to stop doing and what to do instead. Immediately.

Real Estate 132

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Sachs Marketing Group

JULY 18, 2023

An email list is a collection of email addresses that a business can leverage to send informative and promotional content. These addresses often belong to customers, prospects, or anyone who has shown interest in your brand or service. You Own Your Email List Unlike social media followers, you truly own your email list.

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size.

Law 62

Law Email Marketing Branding Management 62

Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 56

Law Marketing Marketers Advertising 56

Spiralytics

MAY 23, 2024

If a match is found, that email automatically gets flagged as spam. Use Your Domain For Sending Emails Generic free email services like @gmail.com and @yahoo.com are usually not favored for cold email campaigns. It signals you are a professional sender from a legitimate organization, which warrants inbox placement.

Law 52

Law User-Generated Email Marketing Digital Marketing 52

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re Is your brand keeping pace with these changes?”. Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. Read more here.

Transform 110

Transform Shoppers Law User-Generated 110

Martech

OCTOBER 28, 2021

How to move to a first-party data marketing strategy . Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Email marketers in search of new marketing technology to meet challenges .

Law 114

Law Email Marketing New Technology Digital Marketing 114

Hubspot Marketing

OCTOBER 7, 2022

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Now you know what drip marketing is, but how does it work?

Direct Mail 115

Direct Mail Law Marketing Marketers 115

Litmus

SEPTEMBER 26, 2019

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. They are also the most routinely tested email element, according to our research.

Law 91

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Hubspot Marketing

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

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