Branding Direct Mail Personalized Marketing Thought Leadership 
Adobe Experience Cloud Blog
NOVEMBER 14, 2018
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. Why Do Consumers Respond Well to Personalized Marketing?
Hubspot Marketing
APRIL 5, 2023
Creates a hostile environment between sales & marketing. Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. Offline Media: Direct mail, NYC subway ads, etc.
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Set Up
MAY 24, 2022
It’s been a hot second since our last in-person marketing event (February 2020 to be exact), but we made a plan to finally see our Set up community in person, and saw it through to success! Murnane shared the story of their “Aa Team” campaign where they leveraged nostalgia and a celebrity to raise brand awareness.
Adobe Experience Cloud Blog
AUGUST 27, 2015
Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). 2) How to Build a Brand That People Love, featuring Virgin America. and it’s 100% free!
Adobe Experience Cloud Blog
FEBRUARY 3, 2017
Brand awareness is the first step in being included in the consideration phase–the start of the buyer’s journey. While it’s certainly vital for your brand to be found, are you able to consistently build enough brand equity to deliver through to the final purchase and beyond ? The Caveats of an E-Commerce Platform.
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