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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

It offers an unparalleled platform to connect with customers, build brand awareness, and drive sales. The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Videos can convey your brand’s message in an engaging and digestible format.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. It can also enhance various aspects of business operations and marketing, when used efficiently. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3. Download the template 6.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’m talking about rethinking the model of video marketing itself. I’ve seen it harm brands often without them realizing it. Image source.

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7 Video metrics you need to know to measure success

Sprout Social

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Clicks and click-through rates.