OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Hubspot Marketing

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Respondents were categorized as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 108

Branding Video Marketing Millennials B2C 108

Kuno Creative

FEBRUARY 16, 2023

According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape.

Branding 65

Branding Entertainment Video Marketing Education 65

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. Video at the early stage of the funnel should entertain or entice your viewers to want to learn more from you. video b2b'

Video Marketing 134

Video Marketing Thought Leadership Entertainment Marketing 134

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 101

Branding Gen Z Transform Education 101

Hubspot Marketing

FEBRUARY 15, 2023

While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer.

Automobile 110

Automobile Food Video Marketing Entertainment 110

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 132

Product Branding Entertainment Promotion 132

Adobe Experience Cloud Blog

MAY 14, 2015

Companies can employ engaging, reality-based video marketing tactics to promote their corporate brand and recruit top industry talent. What GoPro has already accomplished through video marketing , however, is an automatic association between its products and entertaining content. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Retail 105

Retail Shoppers Entertainment Advertising 105

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 106

Video Marketing Marketing Marketers Entertainment 106

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Calvyn Lee Blog

JANUARY 28, 2023

Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers. Sony Pictures already saw great success in using the platform to market Spider-Man: No Way Home, according to a report in Deadline. Mastering content creation for TikTok is no small task.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Yet, her video was still entertaining and kept me and Olasimbo hooked.

Gen Z 99

Gen Z Entertainment Education Social Media Marketing 99

Neil Patel

JANUARY 28, 2023

I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand. What Is The Psychology of Videos In Marketing? They see the human behind the brand.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3. Download the template 6.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. What does this mean for marketers? What is video content? ” Nope. It’s there.

SEO 98

SEO Entertainment Education Food 98

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. It can also enhance various aspects of business operations and marketing, when used efficiently. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Hubspot Marketing

JANUARY 5, 2021

Aside from length, one thing that set short-form videos apart is the trend culture. So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. Sanders says short-form videos give creators an innovative way to showcase their content.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Digital Marketer

MARCH 24, 2023

Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter. 6 Levels of Customer Awareness As your prospects move through the customer journey, their awareness of your brand and offer increases. The best way to do that is with entertainment! Let’s get started!

Customer Journey 64

Customer Journey Promotion Entertainment Advertising 64

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Why Blogs Lead to Purchases.

Shoppers 145

Shoppers Energy eBook Promotion 145

Digital Marketer

SEPTEMBER 6, 2022

TikTok is a short-form video app where users can share creative and entertaining videos. You can have a content writer or copywriter script your organic posts or you can choose to do them unscripted if you have a personal brand. It’s the first video they see and it’s usually a 3-second image with a CTA.

User-Generated 76

User-Generated Entertainment Food Promotion 76

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Beware: you’re limited to five cards per video, so use them wisely.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

OnPassive Marketing

JUNE 10, 2022

Who wouldn’t want to get more information or entertainment from their daily commute? Audio marketing is a great way to connect with your customers and drive traffic to your website or blog. Audio can be easily shared online, making it a great way to build brand awareness. How To Create a Good Audio Marketing Strategy.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Martech

SEPTEMBER 26, 2022

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Dig Deeper: How brands are joining the metaverse with virtual experiences. Why we care. Walmart has built these sites with this in mind.

Retail 110

Retail Shoppers User-Generated Fashion 110

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Introduce yourself: You can also use video to introduce your brand. Celebrate your customers: Video testimonials can be huge social proof points. Use video to tell their story. . But video can also be useful and educational.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134