Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch?

Gen Z 130

Gen Z Branding Millennials Real Estate 130

Neil Patel

JANUARY 18, 2023

Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). That said, Instagram’s native tools leave a lot to be desired for brands. Instagram publishing tools are a must-have for brands, businesses and influencers alike.

Price 129

Price Analytics User-Generated Real Estate 129