Search Engine Land

APRIL 17, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. If it were, then you’d see a lot more VPs of SEO, wouldn’t you? Well, it differs by organization.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. If it were, then you’d see a lot more VPs of SEO, wouldn’t you? Well, it differs by organization.

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? But be careful. But here’s the thing.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].

Whitepaper 126

Whitepaper Key Performance Indicator Transform PR 126

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JULY 31, 2019

Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. Even if research shows that your audience prefers forums to social media or news sites to company blogs, never neglect your owned properties as these reflect on your brand and product.

PR 144

PR Key Performance Indicator Price Whitepaper 144