Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. “We like to look at what’s already there – whether it’s brand planning cycles that have existed for years, or whether it’s a brand building capabilities tool.
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