Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Enter: named entity recognition (NER).

Branding 84

Branding Key Performance Indicator Transform Health 84

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Branding 112

Branding Key Performance Indicator Transform Millennials 112

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Understanding and meeting the demands of a varied audience enables you to increase customer engagement, brand loyalty, and revenue.

Content Marketing 76

Content Marketing Transform Key Performance Indicator Marketing 76

Search Engine Land

AUGUST 1, 2023

Understand the existing SEO knowledge and process For most organizations, organic search has the potential to be a significant driver of traffic, brand visibility and revenue. For instance, you may be required to work with brand and customer engagement in improving the website and conversions without impacting any SEO-associated variables.

SEO 83

SEO Key Performance Indicator Transform Education 83

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Is your brand always seeking new ways to gain customer loyalty and retain customers?

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Rock Content

JANUARY 8, 2024

It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success. For instance, if your goal is to increase brand awareness, you might use content marketing and social media marketing as your primary promotional strategies.

Marketing Plan 74

Marketing Plan Key Performance Indicator Marketing Marketers 74

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media isn’t measurable for B2B Social media is about brand awareness. That is how many people mention your brand on various social media platforms. B2B SaaS brands can use that to ensure the right people see their content.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Rock Content

FEBRUARY 5, 2021

These days, brands and businesses are creating digital content for just about every website, mobile app, and social media account they manage. Maybe your main goal is to increase brand awareness. Assess What You Have. While you might think the more content, the better, having heaps of content ultimately leads to “content chaos.”.

Key Performance Indicator 120

Key Performance Indicator Transform Copywriting Entertainment 120

Bannerflow

APRIL 15, 2021

For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How can you equip a brand for successful creative content marketing? There are also different approaches to the many types of creative marketing, these include: Branding.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Customers.ai

APRIL 18, 2024

It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs. Data Collection and Audience Building With the pixel in place, Restore begins to aggregate data, transforming anonymous visitors into identifiable profiles.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Sachs Marketing Group

DECEMBER 15, 2023

Content is a cornerstone of SEO, and understanding an agency’s content strategy is key. This question helps determine if their approach aligns with your brand’s voice and audience’s needs. What key performance indicators (KPIs) do you include in your reports?

SEO 98

SEO Key Performance Indicator Price Communications 98

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Customers.ai

NOVEMBER 29, 2023

Simultaneously, addressing objections is an inherent part of the process, and addressing common objections effectively involves anticipating and preparing persuasive responses that transform objections into opportunities for meaningful engagement. But remember, consistency is key. Ready to transform your B2B outbound sales game?

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Brands like Aerie and Coca Cola do a great job with user-generated content, which I think is a really exciting and often unexplored avenue for B2B tech companies.”

Transform 59

Transform Health CMO Key Performance Indicator 59

Litmus

MAY 28, 2021

She said, “How we start the transformation informs its eventual success.”. Authentic branding and storytelling. While key performance indicators (KPIs) are important, you shouldn’t forget about branding. Brand is our way of helping our customers see a better version of themselves.”. Get your guide ?.

Key Performance Indicator 60

Key Performance Indicator Transform CMO eBook 60

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Paid search.

Key Performance Indicator 95

Key Performance Indicator Transform Communications Customer Acquisition 95

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Brand positioning and strategy. Identifying key performance indicators. Search engine optimization (SEO). Vendor management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Customer lifetime value.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Sachs Marketing Group

SEPTEMBER 6, 2023

Unlock the untapped potential of Facebook advertising for your ecommerce business and catapult your brand to new heights. Facebook Ads for your ecommerce business can transform your brand visibility, help you capture high-intent buyers, and ultimately skyrocket your sales.

eCommerce 52

eCommerce Key Performance Indicator Transform Advertising 52

Rock Content

SEPTEMBER 21, 2020

Presently, data is considered a valuable asset in any industry just because they can translate company results and the external perceptions of products, services, and the brand. This is why data collection is a constant task that aims to gather all this content to analyze it and transform it into strategic information.

Transform 73

Transform User-Generated Key Performance Indicator Marketing 73

Sachs Marketing Group

SEPTEMBER 1, 2023

Select influencers who align with your brand and whose followers match your target demographic. Remember, authenticity is key in influencer marketing; the partnership should appear organic to the audience. Use the built-in editing tools on TikTok to add effects, text, or music that complements your brand.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Pam Didner

JANUARY 18, 2023

GPT stands for Generative Pre-trained Transformer. Measuring marketing ROI (success metrics or key performance indicators) isn’t your standard cut-and-dry stuff. It needs to be rewritten to add the specific tone of your brand and highlight your products convincingly to attract customers. What is ChatGPT?

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Customers.ai

NOVEMBER 29, 2023

Simultaneously, addressing objections is an inherent part of the process, and addressing common objections effectively involves anticipating and preparing persuasive responses that transform objections into opportunities for meaningful engagement. But remember, consistency is key. Ready to transform your B2B outbound sales game?

Transform 52

Transform CRM Key Performance Indicator Analytics 52

Avinash Kaushik

AUGUST 22, 2022

The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Suspiciously, there are indications that in a handful of Test DMAs it might have gone down!). It could not be clearer.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

Rock Content

AUGUST 25, 2020

This practice is a pillar of the modern internet, and it’s behind the success of large brands. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. Customer journey. Individual personalization.

Transform 72

Transform User-Generated Whitepaper Law 72

Sachs Marketing Group

MARCH 17, 2023

It offers unparalleled opportunities to reach potential customers, increase brand awareness, and foster lasting relationships. Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. That’s where our proven tactics come in.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. A social media marketing strategy involves utilizing various social media platforms to connect with your audience, build your brand, drive website traffic, and increase sales.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sachs Marketing Group

SEPTEMBER 12, 2023

Each type of content serves a specific purpose and works together to establish the brand as a trustworthy resource in the outdoor space. An effective SEO strategy can significantly increase organic traffic, lead to higher conversions, and improve brand credibility. Without this data, you’re essentially marketing blindfolded.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Buffer Marketing

JUNE 2, 2023

Recently, I’ve undertaken a much bigger project that will likely span a few years – I bought a plot of land with a house in Sri Lanka and plan to transform it into a boutique hotel. I’m in the process of conceptualizing the brand and preparing for construction, scheduled to begin in September.

Key Performance Indicator 91

Key Performance Indicator Transform Management Energy 91

Marketing Insider Group

MARCH 17, 2020

That transformation only happens when you trust them enough to make critical decisions for your business. Researchers have documented that there’s a dramatic increase in a business’s key performance indicators when it unleashes its employees to spread the word. But don’t just take my word for it.

Non-Profit 103

Non-Profit Key Performance Indicator Transform Health 103

Customers.ai

JANUARY 3, 2024

At the end of the day, contact-based marketing is not just about reaching out to individuals; it’s about understanding and engaging with them in a way that adds value to their experience with your brand. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. “We like to look at what’s already there – whether it’s brand planning cycles that have existed for years, or whether it’s a brand building capabilities tool.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This section should also feature your brand guidelines.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48