Branding Millennials Pharmaceutical Product Marketing 
Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.
Content Marketing Institute
OCTOBER 14, 2017
34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.
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