Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Breakthroughs by Pfizer. Four Seasons Magazine. Your Company Blog?

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. healthcare, government, and pharmaceutical). What platforms are they on?) Enter Reddit Ads.

Pharmaceutical 98

Pharmaceutical Whitepaper Millennials User-Generated 98

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Content Marketing Institute

OCTOBER 14, 2017

34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.

Content Marketing 88

Content Marketing Millennials Pharmaceutical Finance 88

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. When brands pander to this generation, that’s when they lose.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64