SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Hubspot Marketing

JULY 10, 2023

Black Holiday Traditions for Retailers In another example, an agency focusing on Black consumers wanted to bring fresh insights about the diversity of Black identity and holiday traditions to their retail clients. But they faced an array of challenges: The usual close-ended survey questions just weren’t working for discovery.

Customer 79

Customer Transform User-Generated Retail 79

Martech

AUGUST 19, 2021

Balancing risk and reach: The brand safety dilemma. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason? Read more here.

Shopper Market 111

Shopper Market Retail Shoppers CMO 111