SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Hubspot Marketing

JULY 10, 2023

Black Holiday Traditions for Retailers In another example, an agency focusing on Black consumers wanted to bring fresh insights about the diversity of Black identity and holiday traditions to their retail clients. But they faced an array of challenges: The usual close-ended survey questions just weren’t working for discovery.

Customer 79

Customer Transform User-Generated Retail 79

Martech

AUGUST 19, 2021

Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. They avoid being placed on fake news sites trafficking conspiracy theories, but also lose placement on news sites that trafficking facts. Good guy detection technology can’t keep up with bad guy technology,” Fou said. Read more here.

Shopper Market 111

Shopper Market Retail Shoppers CMO 111