The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 95

CRM Email Marketing Finance CMO 95

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. As marketers, our success is hitting a limit—as we bump up against the law of diminishing returns. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. People Skills That Set a Marketing Automation Manager Apart. Email marketing. Digital marketing. Field marketing. Marketing content.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

APRIL 18, 2017

Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel. Summit consists of numerous opportunities for you to meet with like-minded marketers, experts from Marketo who practice account-based marketing with our product, and partners who can help you get started on your ABM journey.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91