CMO, Customer Acquisition, Customer Journey and Marketing Mix

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CMO

Customer Acquisition

Customer Journey

Marketing Mix

Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you? To build your customer journey map, answer the five W’s. Who are you marketing to at each stage? It’s important to understand what triggers a customer to act.

Customer

Customer Customer Journey Non-Profit Marketing

Why are marketing budgets the first to be cut… and the last to be restored?

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Mix

Marketing Mix Customer Acquisition Customer loyalty CMO

Marketing Pro Pulse

Omnichannel Marketing: 7 Examples to Improve Customer Experience

Why are marketing budgets the first to be cut… and the last to be restored?

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