Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Understand Customer Behavior.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 74

CMO Price Transform Marketing Strategy 74

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. The pipeline wins generated by our marketing has increased by 50% and we’ve shortened our sales cycle as well,” said Tonkin. “It’s

Transform 90

Transform Customer CMO Price 90

Set Up

JULY 5, 2022

In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. 2 - Prioritize relationships | Catherine Lacour , CMO at Blackbaud. 3 - Get comfortable feeling uncomfortable | Lynn Godfrey , EVP, Chief Marketing Officer at The Leukemia & Lymphoma Society.

Transform 52

Transform CMO Marketing Marketers 52

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Machine Learning. It is not just one of them, but many.

Transform 83

Transform Marketing Marketers Communications 83

Marketing Insider Group

NOVEMBER 10, 2020

In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar. Why do you feel these qualities are at the core of modern marketing? YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Analytics 128

Analytics Marketing Marketers Transform 128

Martech

APRIL 27, 2022

Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data. New technologies are making old channels more accessible. It validates marketing expenses by tying ROI to initiatives. customer journey analytics).

Analytics 132

Analytics Customer Journey Marketing Marketers 132