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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain. Randy Frisch, President, CMO, and Co-Founder, Uberflip.

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Welcome to the Metaverse: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. Email marketing. Digital marketing.