Remove CMO Remove Direct Mail Remove Thought Leadership Remove Whitepaper
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HBR and Marketo Team Up: The Marketing Org for the Digital Age

Adobe Experience Cloud Blog

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. I declined, but two days later I received a piece of direct mail from the same company trying to sell me on the credit card again. What gives?

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Direct mail marketing.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Even the best direct mail piece still takes a few days to arrive. Finally, marketers can justify where, how, and why they are spending their money.