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HBR and Marketo Team Up: The Marketing Org for the Digital Age

Adobe Experience Cloud Blog

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. I declined, but two days later I received a piece of direct mail from the same company trying to sell me on the credit card again. What gives?

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Direct mail marketing.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Even the best direct mail piece still takes a few days to arrive. Finally, marketers can justify where, how, and why they are spending their money.