Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. To stay competitive, companies must adapt their digital marketing strategies. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping.

Customer Journey 112

Customer Journey Shoppers CMO eCommerce 112

Econsultancy

JANUARY 21, 2022

According to a recent survey by the CMO Club , more than three quarters (77%) of CMOs said they are investing more in zero-party data sources to acquire and retain customers. The company asks shoppers to fill out a survey where they can share information that will allow ThirdLove to recommend the best-fitting bra.

Shoppers 52

Shoppers Customer Acquisition CMO Direct Marketing 52

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising 52

Advertising Advertisers Retail Shoppers 52