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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. Contributing to long-form content projects such as ebooks.

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Fueling Your Inbound Marketing Strategy: Staff and Budget

Adobe Experience Cloud Blog

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

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Why Marketers Should Care About The Context-Driven Sale

Duct Tape Marketing

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. Part of the reason why inbound marketing works so well is a broader shift in how consumers research and shop.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis Gudema (15:14): Okay.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing.